[Recreational potential of medical tourism of Russia].

Since January 1, 2019, the Russian Federation has entered the global medical tourism market thanks to the approved federal project "Development of the export of medical services". The level of attractiveness of a country as a global destination for medical tourists is determined by a number of factors: the level of medical technology, transport accessibility, proximity to donor countries of foreign patients; the level of realization of export potential, international reputation, medical marketing; the level of healthcare organization, international staff training, etc. Among the factors determining the success of the country as the destination of medical tourism, a special place is held by the recreational complex, spa treatment. The level of development of the recreational complex within the framework of medical tourism performs several tasks at once: it provides a full cycle of medical assistance to foreign medical tourists - from outpatient admissions and in-patient treatment to rehabilitation and recovery; sanatorium-resort treatment and rehabilitation are considered not only as an integral part of the complex of medical services, but also as an independent promising direction for the export of medical services by domestic health resorts. Also, the fight against the consequences of COVID-19, when hundreds of thousands of neighboring states citizens need qualified rehabilitation, can become a driver for the development of the sanatorium-resort complex of Russia. The purpose of the study is to identify bottlenecks in the development strategy of the recreational potential of the regions of the Russian Federation and make suggestions for its improvement. The number of foreign patients who received medical care from January to May 2020 in the federal districts is 729,000. This indicator was achieved during the pandemic, and therefore does not reflect the true potential of rehabilitation as an element of the full cycle of medical care for foreign patients. The target audience for rehabilitation programs is up to 100,000 foreign patients.

[Ð ROBLEMS OF MEDICAL SERVICES EXPORT IN RUSSIA].

The relevance of the study is due to the fact that the export of medical services as one of the areas of the national project "Healthcare" is determined by the level of involvement of the constituent entities of the Russian Federation in the implementation of this project. The aim of the study is to identify how many medical institutions in Russia need qualified personnel for the export of medical services based on a survey of students in the educational cycle "Export of medical services" and an online survey. The analysis shows that at the moment, in medical institutions both in Moscow and the whole Russian Federation, there is a shortage of qualified managers in this area. 25 students of the educational cycle on the export of medical services were interviewed. 100% of the respondents do not know where to start exporting medical services and want to gain knowledge on promoting medical services in their organization. An online survey of 70 regions of the Russian Federation showed that representatives of medical organizations in 64 regions want to receive knowledge on this program, which is more than 90%, the remaining representatives of 6 regions gave not very specific answers. This is a serious problem hampering medical institutions to occupy their segment in the international market. The results of the study show that 100% of the respondents do not know where to start exporting medical services to a medical organization, they want to gain new knowledge and skills in the learning process in order to form their own project for their medical institution, to organize and promote medical services both for domestic and international market. All 25 respondents (100%) would like to receive new knowledge from specialists in this industry who know this problem from the inside, solving the key tasks step by step. The conditions associated with the COVID-19 epidemic make it possible to recommend medical organizations in Moscow and the constituent entities of the Russian Federation to implement the educational program in a remote format, providing for a regional component and methodological recommendations taking into account regional specifics.